Bellfounder invests in Keep Converting
Bellfounder has invested $550K in Keep Converting, supporting the company as it builds its next stage of growth.
Today we are pleased to welcome Keep Converting to the Bellfounder portfolio. We invested $550K as part of the company’s Pre-seed round, with the broader round raising $2M.
What Keep Converting does
Keep Converting helps ecommerce brands create different versions of their websites for different visitors. The platform adjusts layouts, messaging, imagery and user experience based on visitor behaviour and context, then measures which versions produce better commercial results.
Why we invested
Ecommerce brands spend heavily to bring visitors to their sites, yet much of that traffic leaves without buying. Keep Converting works directly on that gap between traffic and revenue. We saw a straightforward commercial opportunity: help merchants get more value from the visitors they already have without asking them to rebuild their stores from scratch.
What comes next
We are supporting the team as it expands its integrations, works with more merchants and continues building a practical conversion engine for ecommerce operators.
We are looking forward to working closely with the team and helping Keep Converting build the next chapter of the business.