Bellfounder invests in Botsi
Bellfounder has invested $800K in Botsi, supporting the company as it builds its next stage of growth.
Today we are pleased to welcome Botsi to the Bellfounder portfolio. We invested $800K as part of the company’s Pre-seed round, with the broader round raising $1.5M.
What Botsi does
Botsi works with subscription apps to tailor prices, paywalls and offers to different users. Its platform uses signals from each customer to decide which commercial offer is most appropriate, replacing a single fixed experience with a more flexible pricing approach.
Why we invested
Subscription businesses live or die by the quality of the decisions they make around pricing and retention. Botsi is tackling a clear commercial problem with a product that sits directly against revenue performance. We saw an opportunity to back a focused team building infrastructure for a market where small improvements can have a meaningful effect on lifetime value.
What comes next
We will work with the team as it expands across subscription products and develops the systems needed to make personalised pricing practical at scale.
We are looking forward to working closely with the team and helping Botsi build the next chapter of the business.