Bellfounder invests in Astute
Bellfounder has invested $700K in Astute, supporting the company as it builds its next stage of growth.
Today we are pleased to welcome Astute to the Bellfounder portfolio. We invested $700K as part of the company’s Pre-seed round, with the broader round raising $1.03M.
What Astute does
Astute helps B2B companies find and work with newsletters, podcasts and other creators whose audiences match their target buyers. The platform is designed to reduce the manual work involved in discovering creators, arranging campaigns and managing partnerships.
Why we invested
B2B marketing is changing as buyers spend more time learning from niche creators and independent media. Astute is building the infrastructure to connect that attention with companies that want to reach a specific professional audience. We invested because the market is moving toward more targeted distribution and the product addresses a clear gap in how those partnerships are managed.
What comes next
Our investment will help Astute expand its creator network, improve campaign workflows and make B2B creator partnerships easier to run from start to finish.
We are looking forward to working closely with the team and helping Astute build the next chapter of the business.